Design: Margarita Chebakova
Project Type: Student Project
School: British higher school of art and design
Course: Visual communication
Tutor: Leonid Slavin
Location: Moscow, Russia
Packaging Contents: Toilet paper, paper towel, wet napkin
Packaging Substrate / Materials: Polyethylene, plastic
Printing Process: Digital printing

This is a line of paper hygienic products created for men. It was quite a difficult task, as almost the entire category is focused on women, in addition to this category of buyers expect tenderness and care. But my task was to find a visual style understandable for the male audience.

As a basis, I took the fragrance indicator, but did not hide it and put it in the title role. In my search for a visual language I was inspired by the Russian avant-garde, with its sharp angles and lines. The name carries the mark of quality Cellulose 100% (C 100%). Since I created the line I used the fruit to denote the category of goods. The top of the fruit is a hand towel, the bottom of the fruit is toilet paper, and the fruit with water drops are wet wipes.