Project Type: Produced
Location: Tel Aviv, Israel
Packaging Contents: Beverage, Soda
Packaging Substrate / Materials: Plastic Bottles, Cans, Glass Bottles
Sprite is a loved, well-known international sub-brand of the Coca Cola brand.
The need for rebranding arose in preparation for the launch of Sprite Lime, both to refresh the brand image and align all the Sprite products under one consistent brand language while maintaining the differentiation between the various Sprite flavors.
As the green color is strongly associated with the brand, we created a consistent brand language based on green. We highlighted the presence of the differentiating components, the lemon-lime, which express the crisp, clean burst of freshness associated with the brand.