Design: Alisa Arama & Claudiu Stefan
Project Type: Concept
Location: Esbjerg, Denmark
Packaging Contents: Craft beer
Packaging Substrate / Materials: Glass Bottle and Aluminium Can
Printing Process: Flexography, Offset printing
Here are front and back views of both the beer bottles and cans. I went for a slightly old-fashioned bottle shape, a little chunky, but short and sturdy. The copper-colored caps complement the warmth of the thick brown glass, designed to protect the beverage from UV damage.The cans have a colored foil lid that protects the drinking area during storage and retail.
The simple illustration style is built upon a restricted color palette. However, the shapes are easy to animate if needed. I went for a playful naming for every kind of beer, toying with various weather related phenomena:
Windy Weissbier, Thunderstorm Stout, Partially cloudy IPA and Drought Porter. Each style of beer has ints own mood and style that reflects its personality and taste.
Serve chilled & consume responsibly!