Design: Lam Na Ny
Project Type: Produced
Client: Tiem Banh Ong Mat
Location: Ho Chi Minh city
Packaging Contents: Moon Cake
Packaging Substrate / Materials: Paper
According to Vietnamese culture, the Mid-Autumn Festival is also known as Tet Trung Thu in Vietnamese, is the most important holiday after Tet (the Vietnamese New Year). Tet Trung Thu usually takes place on the 15th day of the 8th in lunar calendar. Tet Trung Thu is the day when the moon is at its brightest in a year.
Moon Cake is the symbol of the Mid-autumn festival. Vietnamese people buy mooncakes to eat and to give to others as gifts.
In the design project for Tiem Banh Ong Mat, it was divided into 3 different product categories: LOTUS GARDEN – MOON-PALACE – DAY-NIGHT MOUNTAIN RANGES.
About “Lotus Garden”, it tells about the birth of moon cake, the moon rabbit and mid-autumn festival in the lotus garden.
“The Moon Palace” depicts the scenery on the moon, about the legend of Hang Nga and Chu Cuoi, activities during the Mid-Autumn Festival such as lion dance, lantern procession and about “Day-Night Mountain Ranges”, it’s about day and night legends.