Derrick Lin


Agency: Brandon Archibald
Creative directors: Boris Alexandrov, Anna Alexandrova
Art director: Elena Parhisenko
Graphic designers: Server Terlekchi, Anton Storozhev
Copywriter: Dimitry Panasiuk
Location: Ukraine
Project Type: Produced
Client: Simmetria
Product Launch Location: Ukraine
Packaging Contents: Beauty Tools
Packaging Substrate / Materials: Cardboard Boxes
Printing Process: Foil stamping

One of the biggest manufacturers of beauty tools in Ukraine.

Our task was to create a new brand for an upscale market segment: naming, logo, brand identity, packaging, and retail outlets design.

Harmony has a strict scientific structure, where symmetry is the core. We subconsciously consider aesthetic any symmetrical form we see around us. There are endless examples of symmetry in the world of nature: sunflowers grow according to radial symmetry; snowflake has clear hexagonal symmetry & so on. The laws of symmetry could be seen in beauty tools that help us achieve an ideal shape, just look at scissors. People spend hours doing manicure and pedicure, aiming to perfect symmetry.

What’s Unique?
Every product of Simmetria comes in cardboard box packaging. We made these boxes in the shape of a logo. So various boxes represent different blocks and a client can build them into a logo like a simple constructor.