Derrick Lin


Design: Priyal Patel
Location: India
Project Type: Student Project
School: United world Institute of Design
Packaging Contents: Cotton Candy
Packaging Substrate / Materials: Tipa compostable plastic

When cotton candy was first introduced in India it was white and rough because it did not have any pink or blue food coloring. It was thus compared to an old woman’s hair and begun to be known by the name, “Buddhi ka baal”, which literally translates to ‘old woman’s hair’.

The concept here was to spin on that very Indian context and develop a brand called Granny’s which could reflect the Indian origins of a foreign sweet. This involved the creation of a whole new brand identity along with appealing surface graphics.

What’s Unique?
It’s an appealing graphical approach to bring back our childhood wonders to life. Specifically playing on the regional aspect of it by resonating with the Indian kids and the stories we grew up with.