Creative director: Daniela Herdoiza
Designer: Carolina Yajamin
Design Intern: Martina Andrade
Project Type: Produced
Client: Burger Lab
Product Launch Location: Ecuador
Packaging Contents: Hamburger, fries
Packaging Substrate / Materials: Recycled paper and cardboard
Printing Process: Digital Printing
Branding Burger Lab: a gourmet hamburger concept that has revolutionized the Ecuadorian gourmet market with its 100% digital modality (no physical location). The client was looking for a different and disruptive brand image that breaks stereotypes of the hamburger category.
Under this idea our creative concept was born and we created not only a brand, but a gourmet flavor laboratory that adapts to the different palates and moments of the day. This through different flavors, endless customization options and new delivery technology. A modern, fun and tech savvy brand that appeals to all millennials looking to eat delicious, different, healthy and easy! More than a good burger, Burger Lab is a unique taste experience!
All the iconography was hand made inspired by the idea of a Laboratory of Flavor.