Minwa

Design: André Candeloro
Location: Brazil
Project Type: Produced
Client: MINWA منوة
Product Launch Location: Asia
Packaging Contents: Perfume, cream
Packaging Substrate / Materials: Glass bottle, paper packaging
Printing Process: Flexography, Lithograph, Foil stamping

Minwa is a new line of perfumes and body creams, inspired by contemporary Arab women.

In Arabic, its name means to wish. When we see a shooting star it is tradition to make a wish, that’s why the symbol and the whole concept of the brand uses that element to build its visual identity. The packaging of the entire line follows the same visual pattern, using holographic foil and internal printing to reinforce the sophisticated experience of the product.

What’s Unique?
In a sophisticated combination of the concept of the brand, product, packaging, all printing and finishing methods, the MINWA project is very relevant within the market where it will be marketed.