Design: Gordon Reid
Location: United Kingdom
Project Type: Produced
Client: Vim Coffee
Product Launch Location: Global
Packaging Contents: Coffee beans
Packaging Substrate / Materials: Matt Pouch
Printing Process: Flexo

Bringing the Best LA Coffee Experience to Riyadh.

Meshari Asamnan is an entrepreneurial, self-taught coffee roaster. Whilst living in Los Angeles he discovered the coffee / espresso culture and realised there was a need for this in his hometown of Riyadh where the coffee craze hadn’t quite caught on. Meshari wanted to give the locals an opportunity to sample the same culture he loved so much. In 2019 he brought that dream to life by quitting his job and taking the leap to launch Vim Coffee. An authentic LA style coffee shop at in one of the most vibrant neighbourhoods in Riyadh, Saudi Arabia. We helped him realise that dream by bringing Vim Coffee to life.

What’s Unique?
The illustrations used to represent each unique blend are taken straight from the colours and patterns found all over the local markets in Riyadh and the brand was build around those patterns.