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Design: 西安高鹏设计 XiAn GaoPeng SheJi
Location: China
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Pet food
Packaging Substrate / Materials: Cardboard
Printing Process: Digital Printing

Bannerson is a pet food brand founded in Xiamen, the customer hopes that the product packaging must not only satisfy sales but also have the function of brand communication under the premise of controlling costs, so we do not increase the cost of printing production, use industry-specific product packaging, and carry out micro-innovation in its structure, in the form of a box-shaped structure with realistic illustrations, the front of the product packaging forms the image of a pet cat.

The four sides of the packaging box adopt positive and negative design techniques, corresponding to the images of two pet cats in an endless loop and the product raw materials, bonito, salmon, and chicken are integrated into the main image in the form of patterns, different forms of display and placement present different subjects of the screen.