Design: Dominik Augustynowicz
Location: United Kingdom
Project Type: Concept
Packaging Contents: Ice Tea
Packaging Substrate / Materials: Aluminium
Printing Process: Digital Printing
Having great love for ice tea made this project easier for me as I am part of the audience that I am designing for. I wanted something bright and bold to stand out when in a shop fridge but also something that would make you want it and crave it, especially on a hot summers day. The pattern on the can came from the residue that tea leaves in a cup over time, the part that is impossible to wash out, like tea camouflage. I took that and imprinted it on to the can, with illustrated fruit pattern.
I kept the original Nestea logo that seemed to have been updated recently and integrated it in to the design, making it compatible with different packaging design, but also keeping it recognizable enough.
To make the can more approachable and memorable, I came up with a concept for the pull tab to be leafed shaped with the logo on it. This would not only make it stand out but also make the interaction with the customer special as the open the can.
The can pull tab is not like any other boring tab. It is a custom leaf that matches the logo, making it unique and different from the ret.