Eden Mill – Distiller’s Choice Collection



Design: Tangent
Location: United Kingdom
Project Type: Produced
Client: Eden Mill St Andrews
Product Launch Location: Global
Packaging Contents: Gin
Packaging Substrate / Materials: Custom glass bottle, paper label
Printing Process: Flexography, 1 PMS spot colour, cold foil stamping

Eden Mill was established in 2012 in St Andrews as a microbrewery before expanding into gin and whisky production in 2014. As Scotland’s first single-site distillery and brewery, they celebrates the best of old and new, combining traditional processes with an experimental approach. We established a brand that, like the liquids themselves, pushes boundaries and challenges convention.

This year Eden Mill launched their new Distiller’s Choice range, with their Old Oak Tom as the first offering. They’ve now added two additional experimental cask aged gins to the range: Italian Amarone Red Wine Cask Aged Gin, and Burgundy White Wine Cask Aged Gin. The range is small batch, hand crafted and super-premium. When they’re gone, they’re gone.

There’s a unique story behind every product, and the three offerings in this range are no different. Old Tom Gin dates back to the 18th Century, and Eden Mill used the same American Oak chips from their Oak Gin to age this Old Tom gin, creating a balance of creamy oak and vanilla sweetness, combined with aromatic cassia spice and a light, peppery finish.

As this is a new, super-premium range for the distillery, we wanted to create a new identity for it, favouring simplicity and finesse over the illustrative approach we’ve taken with other Eden Mill products.

What’s Unique?
This gin is crafted by the experts, for the experts, so we pared everything back and took a minimal approach, helping consumers focus on the detail and craft of the liquid itself. This label, printed using cold foil on recycled paper, was thoughtfully designed to complement the faceted bottle, which was crafted in the UK with sustainability at its core, using 18% less glass than the industry standard.