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Global

Agency: Lyft Creative Studio
Illustrator: Tiago Vaz
Lettering: Hugo Moura
Location: Portugal
Project Type: Produced
Client: Vitaceutics
Product Launch Location: Global
Packaging Contents: Suplements, diet, healthcare
Packaging Substrate / Materials: Cardboard, glass
Printing Process: Offset

With over 30 years of know-how, Vitaceutics has in its essence the elementary contribution of vitamins, minerals and phytonutrients. They believe that access to healthy, balanced and complete nutrition is everyone’s right in order to ensure their health and well-being.

We developed Vitaceutics main brand visual identity, embracing their 6 brands figuring up to a total of more than 140 products. Crosswise to their graphic universe, we seek to explore light white areas, giving a feeling of freshness and credibility – perfectly balancing the relationship between the ‘pharma’ mood and the food supplement.