Nutshala – Luxury Dry Fruits

Client: Nutshala
Design Studio: AbbyDraw Design
Country: India
Packaging Contents: Premium Dry Fruits – Almond, Cashew, Pistachio, Raisin
Packaging Materials: Gloss-laminated stand-up pouches (flexible packaging film)
Printing Process: High-quality offset/screen printing with rich, premium color finishes

Project Overview

Nutshala introduces a contemporary and luxurious identity for its premium dry fruits collection—designed to elevate traditional dry fruits into a refined, modern snacking experience.

Inspired by natural orchard landscapes and the freshness of handpicked produce, the packaging communicates richness, purity, and serenity. Every element reflects Nutshala’s dedication to quality, authenticity, and elevated snacking.

Design Concept: “Luxury Dry Fruits Rooted in Nature.”

The concept draws inspiration from handpicked dry fruits sourced from trusted orchards. The packaging narrative is built around clean, premium color blocks; subtle floating botanical motifs; minimal, elegant illustrations representing purity and natural origin; and a high-end visual style that stands out in the premium snacking category. The result is modern, sophisticated, and minimal, ensuring instant shelf recognition.

Packaging Design System

Stand-up, gloss-laminated resealable pouches with premium shine for vibrant color and upscale positioning. Barrier film ensures freshness and longer shelf life.

Typography

Elegant serif typography for the Nutshala brand name, paired with clean sans-serif type for “Premium Dry Fruits” and variant details. The hierarchy is balanced to support the luxurious aesthetic.

Illustration Style

Refined vector artwork with subtle botanical motifs and flowing organic shapes. The minimal, premium narrative avoids visual clutter and maintains elegance.

Color Strategy (Exact Variant Colors)

Each SKU features a rich, premium tone:

• Almond: Light caramel / chocolate tone

• Cashew: Light green

• Pistachio: Dark green

• Raisin: Yellow

These hues define variant identity while supporting a cohesive brand system.

Information Layout

Clear placement of product claims, prominent variant naming, net weight, and a clean hierarchy that reinforces the luxury feel. Nutritional icons remain subtle and minimal.

Variants (With Visual Details)

1. Almond – Light Caramel / Chocolate Tone
Soft caramel/chocolate background with subtle botanical illustrations and elegant typography. Text reads: “Nutshala – Premium Dry Fruits / Almond / Handpicked 250 GM.”

2. Cashew – Light Green
Fresh pastel green representing vitality. Minimal botanical motifs and clean serif/sans-serif pairing. Text: “Nutshala – Premium Dry Fruits / Cashew / Handpicked 250 GM.”

3. Pistachio – Dark Green
Deep green tone for richness and premium appeal. Strong contrast for botanical elements. Text: “Nutshala – Premium Dry Fruits / Pistachio / Handpicked 250 GM.”

4. Raisin – Yellow
Vibrant yellow conveying energy and visibility. Consistent illustration style and layout. Text: “Nutshala – Premium Dry Fruits / Raisin / Handpicked 250 GM.”

Back-of-Pack Story (Rewritten for Nutshala)

“Nutshala brings you carefully handpicked dry fruits sourced from trusted orchards, ensuring purity, crunch, and natural goodness in every bite. Crafted for the mindful snacker, each variant delivers exceptional quality, authentic taste, and an elevated snacking experience.”

Sustainability & User Experience

High-barrier laminated film for maximum freshness, resealable zipper for convenience, gloss lamination for premium appeal, and an ergonomic pouch structure that enhances retail presence.

Design Philosophy

Nutshala’s packaging is designed to feel premium, modern, and culturally rooted. The soft botanical theme reflects freshness and purity, while bold color blocks and minimal typography create a clean, high-end aesthetic. The design communicates natural origin, craftsmanship, and luxurious snacking.

Shelf Impact

Nutshala stands out through distinct premium color variations, minimalist botanical storytelling, an elegant serif logotype, a clutter-free layout, and high-gloss lamination. Together, these features make the brand instantly recognizable and memorable on shelves.

Final Thought

Nutshala transforms traditional dry fruits into a luxurious snacking experience. With refined illustrations, premium typography, and rich color choices, the packaging expresses purity, authenticity, and craftsmanship—perfect for modern, health-conscious consumers.