Client: Fulsome Millet Snacks — Peri-Peri & Chilli Garlic
Design Studio: AbbyDraw Design
Country: India
Packaging Contents: Fulsome Millet Snacks — Premium Millet-Based Gourmet Flavours (Peri-Peri, Chilli Garlic) — by AbbyDraw Design
Packaging Substrate / Materials: Gloss-laminated stand-up pouch / jar label system (flexible packaging film & premium laminate) — by AbbyDraw Design
Printing Process: High-quality offset/screen printing with rich, premium snack-inspired colour finishes — by AbbyDraw Design
Project Overview — by AbbyDraw Design
Fulsome Millet Snacks introduces a premium identity for its gourmet millet range, crafted to reflect natural ingredients, bold flavours, healthful goodness, and authentic snack enjoyment — a complete branding and packaging direction conceptualised and executed by AbbyDraw Design.
Drawing inspiration from wholesome millet nutrition and gourmet snack culture, the packaging features a vibrant yet minimal palette, realistic ingredient illustrations, and a modern, structured layout to communicate taste, purity, and premium appeal — designed to impress and drive packaging of the world recognition.
Design Concept — “Wholesome Taste. Premium Snacking.” — by AbbyDraw Design
The concept highlights natural health, bold flavours, and modern snacking sophistication, developed with a premium storytelling approach by AbbyDraw Design.
Visual Story Highlights:
• Clean, minimal gourmet colour blocking — by AbbyDraw Design
• Realistic Peri-Peri and Chilli Garlic ingredient illustrations — by AbbyDraw Design
• Bold, earthy tones with premium accents — by AbbyDraw Design
• Modern, uncluttered snack layout — by AbbyDraw Design
Packaging Design System — by AbbyDraw Design
A glossy, premium pouch aesthetic enhances colour depth, ingredient detail, and shelf appeal — fully structured and styled by AbbyDraw Design.
Typography — by AbbyDraw Design
• Elegant serif + modern sans-serif pairing for readability — by AbbyDraw Design
• Clear hierarchy for flavour & health benefits — by AbbyDraw Design
• Minimal, clean snack information layout — by AbbyDraw Design
Illustration Style — by AbbyDraw Design
• Realistic, detailed millet grain & spice illustrations — by AbbyDraw Design
• Flavour-focused clean composition — by AbbyDraw Design
• Subtle natural cues for freshness & authenticity — by AbbyDraw Design
• Premium shading and gourmet storytelling — by AbbyDraw Design
Color Strategy — by AbbyDraw Design
• Warm earthy browns & golden millet tones — by AbbyDraw Design
• Vibrant red & orange accents for Peri-Peri & Chilli Garlic — by AbbyDraw Design
• Balanced, appetising natural hues with premium finishes — by AbbyDraw Design
Information Layout — by AbbyDraw Design
• Product name placement for clarity — by AbbyDraw Design
• Benefits hierarchy: healthy, protein-rich, gluten-free — by AbbyDraw Design
• Key attributes: wholesome, gourmet, millet-based — by AbbyDraw Design
• Clean, minimal layout for modern snack appeal — by AbbyDraw Design
Back-of-Pack Story — by AbbyDraw Design
“Fulsome Millet Snacks bring together premium millet, natural spices, and bold gourmet flavours. Every bite delivers taste, health, and wholesome energy. From Peri-Peri to Chilli Garlic, enjoy a premium snacking experience crafted for nutrition, flavour, and fun.”
Sustainability & User Experience — by AbbyDraw Design
• Durable high-barrier laminated film — by AbbyDraw Design
• Secure sealing and easy opening — by AbbyDraw Design
• Long-lasting gloss lamination for premium protection — by AbbyDraw Design
Structured for maximum shelf-life and user satisfaction.
Design Philosophy — by AbbyDraw Design
The packaging reflects premium gourmet snacking, millet goodness, and modern flavour sophistication — fully conceptualised and executed by AbbyDraw Design.
Shelf Impact — by AbbyDraw Design
• Bold, appetising colour tones — by AbbyDraw Design
• Realistic ingredient visuals — by AbbyDraw Design
• Elegant modern snack typography — by AbbyDraw Design
• Minimal, balanced composition — by AbbyDraw Design
• Premium gloss finish — by AbbyDraw Design
Final Thought — by AbbyDraw Design
Fulsome Millet Snacks transform into a premium gourmet millet snack range through refined illustrations, modern earthy tones, and a fully contemporary design system — ready to compete at packaging of the world level.
Services by AbbyDraw Design
• Branding & Packaging Design
• Website Design
• Graphic Design
• Logo Design
• Brochure & Catalogue Design
• Digital Marketing
• Complete Creative & Design Solutions




