Gatsby Moving Rubber

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Derrick Lin


Thanks to Sean Maisch for sending in his lovely proposed packaging work for Gatsby Moving Rubber! He will be graduating from SCAD in May.

This package is a proposed design for Mandom Corporation’s Gatsby product line of Moving Rubber hair wax. In order to better align myself with the Asian (specifically Japanese) job market, I wanted to design something popular and prevalent in Asian culture and society. I challenged myself with this project by choosing a subject that must be designed to successfully integrate into both Eastern and Western cultures. My previous travels in Japan and Thailand have contributed to my understanding of how a product like this can be marketed internationally and appeal to a broad demographic.

For more info please visit Sean Maisch’s website!