Fresh As

Posted on

Derrick Lin


The idea for this innovative Kiwi product of freeze dried herbs and spices involved developing a memorable brand name based on it’s point of difference, The name Fresh As was chosen as it is a colloquial NZ term that means “something so new it is fresher than fresh”. A perfect proposition when you are primarily selling to the food trade and the ‘foodie’ followers, It is also provides an identity equally at home anywhere from an exclusive delicatessen to a large supermarket.

Designed by War Design.