A la Petite Ferme

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Derrick Lin


Bronze at Pentawards 2009, worldwide packaging design awards competition.
Nominated at Visuelt 09, Norway’s largest competition for visual communication.
Madiran in South-West France is a simple countryside area as opposed to surrounding wine departments, often characterized by chateau´s and castles.
The client wished to transmit this rustic atmosphere.

The idea was to transmit an unpretentious “every day feeling” and to open a window to the smells, sounds and impressions of a simple life in the countryside.

We wanted to create an identity that would reflect this authentic background by melting humor and pairing suggestions with intimate and nostalgic values.

Designed by Designers Journey.