Designed by Mizanur Rahman, United Kingdom.

This design is for US based herbal company – Chinar Naturals Co, the brief was to create a package design that is vibrant and graphic and would really stand out from the rest of the ‘herbal medicines’ on US shelves.

The client wanted an Asian/Indian look as the product does originate from Pakistan, but yet wanted the European understated and uniform look. Most US herbal remedies shout at the consumers, with colour spectrums and oversize print however the client wanted a design that expressed brand ethos rather than over informative text and captions with clashing colours.

Future products will come in the variants of the same design style but with different colours and hopefully will make a massive impact on consumers! The product Kneevana by Chinar Naturals Co will be on retail in the US before Christmas 2011.