Benza (Student Work)

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Designed by Lino Bellissimo, Italy.

Benza: (benzine, gasoline) energy drink wants to be a critique of consumer society. And the energy consumption too, of course.

The logo and the colors are refer to modern energy drinks: warm and brilliant.

The symbols are representations of the benzene molecule and the structure of DNA (deliberately “artificial” and more angular and linear than the original).

The can is made of polished aluminum. It can be manufactured by standard procedures.