Vedur (Student Project)

Designer: Peter Kanai
Project Type: Student Project
School: Academy of Art University
Course: Packaging 3
Tutor: Thomas McNulty
Location: San Francisco, USA
Packaging Contents: Medicine
Packaging Materials: Plastic

Vedur is a fictional pharmaceutical company, designed from the ground up, that treats type two diabetes through an integrated approach. The challenge of designing for the pharmaceutical industry is that while the existing designs are very practical, they lack personality. Consequently, the objective when designing Vedur was to incorporate a designed aesthetic into both the packaging structure and the type.