Agency: DDC Creative Lab
CEO: Alexander Potesov
Executive Director: Igor Mospanov
Project Manager: Irina Polovinko
Copywriter: Anton Borisov
Designers: Maxim German, Elena Kharitonova
Project Type: Produced, Commercial Work
Client: Sea of Drinks
ZENER — the real energy from DDC Creative Lab agency and “Sea of Drinks”
ZENER is a unique, interesting and independent brand of non-alcoholic energy drinks, developed by branding agency DDC Creative Lab for the “Sea of Drinks” company.
ZENER philosophy is based on the principle that life is a sports track, exciting and full of twists and turns, the target audience of the brand are athletes and people leading an active lifestyle. The formula of the drink is created and manufactured in Russia under the guidance of leading industry professionals. The production does not use fructose syrup, and the drink contains a large amount of vitamins (B3, B5, B6, B7), and only the best and quality ingredients that make the brain and body work.
“The market is full of energy drinks corporate giants, but really well-known brands can be literally counted on one hand. We set a goal to create a decent alternative to majors: ZENER is not at all inferior to foreign brands either in quality or in design, and in its taste sensations, so even surpasses them”, — says Alexander Potesov, founder and CEO of “Sea of Drinks”.
The basis of the name ZENER is a semiconductor diode, whose main function is to stabilize the voltage. For the packaging of the beverage slim line can was chosen with capacity of 0,25 L. Thanks to soft touch, matte finish of the can it lays comfortable in hand and does not glare in complex lighting. Brand logo is a turned initial letter («Z») which recalls the human pulse and reflects the dynamics and the rotation of the racing car wheel. Circular lines diverge from the center to the sides of the can provding extra volume and design perfection.
Besides the name and packaging design DDC Creative Lab also developed a set of POS materials (toppers, shelf talkers, wobblers, image labels etc.), As well as graphics for a website of the brand. Brand promo includes an active campaign in social networks, as well as sponsorship and informational support of Alexei Lukyanyuk and Alexei Arnautov, rally sport absolute champions of Russia and Estonia of 2014, holders of third place in the overall classification of the European Championship in 2015.
Igor Mospanov, Executive Director of DDC Creative Lab comments: “We were pleased to work on the ZENER development, now we are awaiting a further stage of cooperation, the stage is not less interesting than the real rally racing. Continuing the comparison, in this branding process we act as a co-driver.”