Design: Anshuman Gupta
Project Type: Concept
Location: Mumbai, India
Packaging Contents: Lip Balm
Packaging Substrate / Materials: Plastic
Balm, is a non endorsed or affiliated packaging concept for a lip balm. It is aimed at creating a unique method for dispensing lip balm in a playful and interactive matter, giving a aspirational value to a product which is generally seen as just another cosmetic or personal care product.
The structure of the packaging consists of three main elements. a plastic body, a free rotating plastic ring with lip balm that is inset into the main plastic body and a silicon cover. The balm is deposited on to the users lips as the balm is rolled over the lips by the user. Simple, yet interactive.
The idea being this product to create a range of products that would invoke a certain level of playfulness, seduction and vibrancy in the way it looks and feels all the way from the primary packaging to actually using the product.
The range is conceptualised with a range of flavours and colours with a bold shelf packaging.