South Indian Jewellery Packaging

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Derrick Lin


Design: Nishtha Dhanani
Location: India
Project Type: Student Project
School: MIT Institute of Design
Tutor: Samson Mathai
Packaging Contents: South Indian artificial jewelry
Packaging Substrate / Materials: Cardboard
Printing Process: Foil stamping, Flocking

South Indian temples have a unique trance about them. The gold is a symbol of wealth, White a symbol of tranquil, and colorful sculptures glorify the history and culture of their ancestors. The idea is to make inspired jewelry boxes. The abstraction of Dravidian architecture, along with plush materials will help create a unique gifting and unboxing experience. The packaging CMF seeks to give a touch of elegance and luxury using shagreen/faux leather/leather paper along with suede flocking and raw silk lining inside.

South Indian is the hub for Leather tanneries and raw silk hand-looming. Paperboard will be used to form a stable structure while suede inside will help calm the rigid shape to a more delicate cushioned interior. After hours of toning down and refining my concept, I came down to an abstracted modern design that’s cost-effective yet premium, Traditional yet trendy. This box has a center opening box with a trapeze form inspired by the structure of South Indian temples.

My design brief itself is unique because this is a segment not many jewelry brands have paid attention to. Artificial jewelry is usually given away in zip-locks but my packaging brings out the essence of the collection, it’s the significance and increases its value at the same time (an important point to be considered while designing any gift box). The shape is very unique for a jewelry box. The intent was to make it as experiential and meaningful as possible.