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Design: Ekaterina Nikolaeva
Location: Russia
Project Type: Student Project
Tutor: Leonid Slavin
Packaging Contents: Seed Growing Kit
Packaging Substrate / Materials: Plastic

Set for growing edible seeds at home “Fast Grow”. The set includes seeds and compressed earth. The packaging is a container for planting. The target audience for this project is mothers on maternity leave. She lives according to the principle “all the best for children”, believes that the most homemade food is the best. He tries to do everything as it is written in the “textbooks”. Does not trust the quality of goods from the store, tries to grow something at home or buy from farmers’ markets. Supporter of eco-products. Her child should only eat the most natural and freshest foods.

The most important information in seed packaging is knowing when the harvest will be. Expectant mothers never have enough time, everything should be quick and clear. Therefore, information about the number of days that the fetus has time to ripen was typed in large size. The form factor of the packaging became a jar of baby yogurt with a cookie compartment, opened and filled up. Simple and convenient.