How to create a Beauty Product Packaging Design that attracts

Today, I will share with you some tips and examples on how to make a beauty product packaging design that pops. You know, the kind of packaging that makes you stop and stare, that makes you want to buy the product right away, that makes you feel good about yourself and the planet. Sounds good, right?

But why should you care about beauty product packaging design in the first place? Well, let me tell you. Beauty products are not only about what’s inside but also about how they look on the outside. The packaging design of a beauty product can make or break its appeal to the customers, as well as its functionality and sustainability.

Think about it. When you walk into a store or browse online, what catches your eye first? The packaging, of course. The packaging is the first impression that your product makes on the potential customer. It’s the visual representation of your brand identity and values. It’s the communication tool that tells your customer what your product is, what it does, and why they should buy it.

But not all packaging designs are created equal. Some are boring, bland, or confusing. Some are misleading, wasteful, or harmful. Some are just plain ugly. These are the kinds of packaging designs that you want to avoid at all costs.

Instead, you want to create a packaging design that pops. A packaging design that stands out from the crowd, that attracts your target audience, that showcases your unique selling proposition and benefits, that suits your product’s characteristics and values, and that adds some creativity and fun to your brand.

A packaging design that attracts can help you increase your brand awareness, customer loyalty, and sales. It can also help you create a positive impact on the environment and society by using eco-friendly materials and practices.

Sounds awesome, right? But how do you create such a packaging design? Well, don’t worry. I’m here to help you with that. In this blog post, I will share with you some tips and examples on how to make a beauty product packaging design that pops. In this blog post, I will focus on beauty products specifically. Beauty products are products that are used for personal care or enhancement of one’s appearance. They include makeup, skincare, perfume, hair care, nail care, body care, oral care, and more.

Beauty products are very popular among consumers of all ages and genders. They are also very competitive in terms of market size and variety. Therefore, creating a beauty product packaging design that pops is crucial for any beauty brand that wants to succeed in this industry.

So without further ado, let’s dive into the tips and examples on how to make a beauty product packaging design that really works!

Tip 1: Know your target audience and their preferences

The first tip to creating a beauty product packaging design that pops is to know who you are designing for and what they want. Different types of customers may have different preferences for colors, shapes, fonts, materials, and messages.

For example, if you are targeting young and trendy customers, you may want to use bright and bold colors, geometric shapes, modern fonts, and catchy slogans. If you are targeting mature and sophisticated customers, you may want to use elegant and subtle colors, organic shapes, classic fonts, and refined messages.

Knowing your target audience and their preferences will help you create a packaging design that appeals to them emotionally, rationally, and aesthetically. It will also help you avoid creating a packaging design that turns them off or confuses them.

One way to know your target audience and their preferences is to do some market research. You can use surveys, interviews, focus groups, or online tools to gather information about your potential customers. You can ask them questions like:

• What are their demographics (age, gender, location, income, education, etc.)?
• What are their psychographics (interests, values, attitudes, lifestyles, etc.)?
• What are their pain points (problems or challenges they face)?
• What are their goals (desires or aspirations they have)?
• What are their buying behaviors (how often they buy, where they buy, how much they spend, etc.)?
• What are their preferences for beauty products (types, brands, ingredients, features, benefits, etc.)?
• What are their preferences for beauty product packaging (colors, shapes, fonts, materials, messages, etc.)?

Another way to know your target audience and their preferences is to look at your competitors. You can analyze their packaging designs and see what works and what doesn’t work for them. You can also look at their customer reviews and feedback and see what they like and dislike about their products and packaging.

By knowing your target audience and their preferences, you can create a packaging design that resonates with them and makes them feel understood and valued.

One example of a beauty product packaging design that knows its target audience is Kindness Beauty, a vegan and cruelty-free cosmetics brand that appeals to eco-conscious and compassionate customers.

The packaging design uses pastel colors floral patterns handwritten fonts and simple messages to convey a sense of kindness and care.

The packaging also uses recyclable materials and minimal plastic to reduce environmental impact.

Another example is Flannel Flowers, a skincare brand that offers natural and organic fragrances inspired by flowers.

Flannel Flowers are soft Australian wildflowers that grow along the east coast’s ancient Great Dividing Range, home to diverse plants. The packaging design for Flannel Flower products uses its sage green leaves and white flowers as the main colors and creates a velvety feel with matte and soft-touch finishes. The boxes have glossy and embossed details, and open to reveal petal-shaped flaps.

Tip 2: Highlight your unique selling proposition and benefits

The second tip to creating a beauty product packaging design that pops is to highlight what makes your product stand out from the rest and what benefits it offers to the customers.

You can use visual elements such as logos icons illustrations photos or graphics to communicate your unique selling proposition and benefits.

You can also use verbal elements such as names taglines descriptions or testimonials to reinforce your message.

Your unique selling proposition (USP) is what makes your product different from or better than other similar products in the market. It’s the reason why customers should choose your product over others. It could be based on factors such as quality price performance features benefits or values.

Your benefits are the positive outcomes or results that customers can expect from using your product. They answer the question “What’s in it for me?” for the customer. They could be based on factors such as convenience comfort pleasure health beauty or happiness.

By highlighting your unique selling proposition and benefits, you can create a packaging design that attracts customers’ attention arouses their curiosity and convinces them to buy your product.

One example of a beauty product packaging design that highlights its unique selling proposition and benefits is Bare August, a foot care brand that offers natural and effective solutions for common foot problems.

The packaging design uses realistic illustrations of feet with different conditions such as dryness cracks fungus or odor to show the problems that the product can solve.

The packaging also uses clear and concise names and descriptions to explain the ingredients and functions of each product.

Another example is Melo Cosmetics, a skincare brand that offers natural cosmetics composed exclusively of plant and mineral ingredients without artificial additives or unnecessary preservatives.

The packaging design uses soft colors organic shapes and delicate fonts to reflect the brand’s philosophy of simplicity and purity.

The packaging also features illustrations of fruits and flowers that match the ingredients and scents of each product.

Tip 3: Choose the right materials and formats for your product

The third tip to creating a beauty product packaging design that pops is to choose the right materials and formats for your product. You need to consider factors such as the size, shape, weight, texture, shelf life, and usage of your product when selecting the materials and formats for your packaging. You also need to consider the environmental impact of your packaging and how you can reduce waste and carbon footprint.

The materials of your packaging are what your packaging is made of. They could be paper, cardboard, plastic, metal, glass, wood, or fabric. They could also be recycled or biodegradable materials. The materials affect the durability, protection, appearance, costs, and sustainability of your packaging.

The formats of your packaging are how your packaging is shaped or structured. They could be boxes, bottles, jars, tubes, cans, pouches, bags, sachets, cartons, trays, cases, pots, tins, wallets, envelopes, sleeves, wraps, or labels. They could also be innovative or interactive formats. The formats affect the functionality, convenience, appeal, costs, and sustainability of your packaging.

By choosing the right materials and formats for your product, you can create a packaging design that suits your product’s characteristics and values, enhances your customer’s experience, and minimizes your environmental impact.

One example is Limited-edition Aveda, a vegan hair care brand that cares for the world, celebrates Earth Month by supporting charity: water, a nonprofit that provides clean water to people in need.

Each limited-edition Botanical Repair Strengthening Leave-In Treatment sold will donate $10 to charity. The product is 99% naturally derived, vegan, Leaping Bunny Approved, silicone-free and paraben-free, and comes in a tube made from 100% ocean-bound plastic.

Tip 4: Add some creativity and fun to your design

The fourth tip to creating a beauty product packaging design that pops is to add some creativity and fun to your design. You can use humor, surprise, novelty, or emotion to make your packaging more memorable and engaging. You can also use unusual shapes, textures, or interactions to make your packaging more playful and interactive.

By adding some creativity and fun to your design, you can create a packaging design that stands out from the crowd, that delights your customers, and that reflects your brand personality.

One example of a beauty product packaging design that adds some creativity and fun to its design is SK-II Facial Treatment Essence.

The edition design uses Warhol’s TV technicolor test patterns and the tagline “broadcast your beauty” to reflect his fascination with skin care. The limited-edition packs have his quotes, signature, and a QR code for more ‘broadcasts’. The gift sets look like VHS tapes and an analog TV.

The Andy Warhol X SK-II Facial Treatment Essence is sold in Asia and has a marketing campaign by Forsman & Bodenfors Singapore.

Another example is F-CORE, a fragrance brand that offers scents inspired by positive emotions such as joy love peace or gratitude.

The packaging design uses surprise and novelty to attract attention and differentiate itself from other fragrance products.

The packaging also uses colorful labels with abstract shapes that represent each emotion visually.

Conclusion

These are some of the tips and examples on how to make a beauty product packaging design that pops and attracts. By following these tips, you can create a packaging design that attracts your target audience, showcases your unique selling proposition and benefits, suits your product’s characteristics and values, and adds some creativity and fun to your brand.

A beauty product packaging design that is attractive can help you increase your brand awareness, customer loyalty, and sales. It can also help you create a positive impact on the environment and society by using eco-friendly materials and practices.

If you have any questions or comments, feel free to leave them below. I would love to hear from you! And if you want to learn more about packaging design, don’t forget to check out Packaging of the World for more amazing examples and inspiration!

Thank you for reading and happy designing! 😊