Designer: Magdalena Huber
Photographer: Doris Himmelbauer
Project Type: Student Project
School: Kingston University, London
Course: Communication Design: Graphic Design MA
Tutor: Paul Postle, David Phillips
Packaging Contents: Alcoholic Drinks / Rucksack Drink / Festival Drink
Packaging Substrate / Materials: Tetrapack / Cardboard
Printing Process: Flexography
PIKPÄK is a unique drink packaging designed for festival attendants. The tetrapack rucksack can be worn which solves a lot of problems that people experience on festivals.
Don’t loose your best place in the front row to get a drink while you are listening to your favourite act performing on stage – you can simply bring it with you on your back. No spilling while dancing, no dirt in your drink and no downing drinks at the bar to have your hands free when pushing and shoving through the festival crowd.
Pikpäk also lowers the risk of someone putting drugs or rohypnol in your drink as you can easily bring it with you all the time without having to put it aside at any time. The ecofriendly box is recloseable and refillable so you can fully enjoy your festival time without feeling guilty because of economical issues.
The special personalization feature allows you to style your PIKPÄK as you like. If you are a minimalist you can leave your box plain – if you like colours you have the chance to write on it, stick on it and create a wearable piece of art that enriches your personal festival outfit.
PIKPÄK is suitable for any drink. Filled with beer, wine, longdrinks or non-alcoholics it is a perfect festival companion you don‘t want to miss.
PIKPÄK won the 1st price at the Dieline packaging design awards 2017, students category. The project was designed and nominated for the JDO packaging and branding company‘s student competition ‘JDO RAW Bestival 2016‘ that asked students to design a drink for a music festival.