For the last five years Sandows has been dedicated to producing cold brew and convincing people to drink it. Although slowly, it is a category that has been steadily growing and with this has come a greater awareness of Cold Brew Coffee. The audience has moved outwards from the small independent coffee scene and the London bubble, as the appeal of quality ready-to-drink coffee has been discovered.
The priority became making Sandows a brand and product for everyone. This has meant challenging the format, packaging, price point as well as the brand. The developments culminating in the launch of the new bag-in-box pack as well as the refreshed brand look and feel.
The new design includes packaging, point of sale marketing and a creative campaign. A new illustration style together with an updated tone of voice that bring to life the characteristics of Sandows Cold Brew. This strikes a tone that is bold, immediate, fun and accessible. Without pretence or ceremony it presents speciality grade coffee in a way it hasn’t been seen before.